The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. The entire process requires research, creativity, and a little bit of time, but the return is well worth it. In turn, this helps us achieve our marketing goal: getting users to move to the white paper. Instead, our goal is to bring home our key message: that video, mobile, and social media should all be key components of their marketing strategy. Keep in mind, we don’t expect viewers to memorize the statistics in our video infographics. We also felt the audience could use the infographic to help them make an informed decision on whether the white paper would be worth their time and registration.
We built a new landing page designed to fuse the video and the white paper, and then we used the information from the video to provide a taste of our white paper content.īecause video infographics are more impactful, we knew the audience would want more information, which would boost our white paper registration rates.
To give you an idea of how to best leverage video infographics as part of your marketing strategy, here is the thought process we used on a recent project: How do I use video infographics in content marketing? For this reason, and many others, video is simply the most efficient way for people to absorb information. In fact, according to the Weiss-McGrath Report, if you present information using voice and visuals (i.e., in a video format), retention is staggeringly higher after 24 hours. Our brains are programmed to absorb a combination of visuals, movement, and audio very quickly. Infographic or not, it’s safe to say that video is steadily becoming a larger piece of the marketing arsenal - and for good reason.
Because it’s an entertaining combination of audio and visuals, viewers are more likely to make an emotional connection to the message and are more likely to respond to it, share it with friends and colleagues, and even view it multiple times. A video infographic hits the audience with morsels of high-value information, which, after viewing for as little as 90 seconds, could improve their perspective on the subject matter. It’s content marketing in a unique, high impact form. What is a video infographic?īy definition, a video infographic is a visual representation of data and knowledge in the form of an online video. Chances are you are already familiar with them and have seen at least one example after it has gone viral. Video infographics are shaping up to be the new powerhouse of content marketing.